VITOSDIGITAL Let’s talk

A more direct approach to hospitality

More bookings
should belong
to you.

OTAs are useful. Depending on them isn’t.

VITOS Digital helps independent hotels turn more Google searches and existing demand into profitable direct bookings.

Let’s talk See how it works
For independent hotels & accommodation businessesStrategy · Google Ads · Measurement

01 / The opportunity

The demand is there.
The booking path matters.

Your guests are
already searching.

A guest searches for your hotel. Booking.com or Expedia catches their eye. They book through an OTA — even though they already wanted to stay with you. You pay commission on demand you already had.

↳ An all-too-familiar journey

  1. 01Guest searches for your hotel
  2. 02OTA captures the click
  3. 03Hotel pays commission

↗ A more direct way

  1. 01Guest searches for your hotel
  2. 02Hotel appears intentionally
  3. 03Guest books direct

It’s not about leaving OTAs. It’s about giving direct bookings a better chance.

02 / What VITOS does

Turn existing demand
into more direct revenue.

01

Direct Booking Strategy

Find where bookings are leaking to OTAs — and where you can capture more of that demand directly.

A clearer plan for your property
02

Google Ads

Reach guests who are ready to book, with campaigns focused on bookings and revenue, not vanity traffic.

The right search. The right moment.
03

Measurement

Understand which campaigns, channels and booking sources are actually producing revenue.

Know what earns its place

03 / The full booking picture

Simple enough
to understand.
Measurable enough
to improve.

Good decisions start with the whole picture.

An ad click is only one part of a booking. We look at how guests find you, what happens in your booking engine, and how that connects to occupancy and revenue.

  • Occupancy
  • Direct vs OTA bookings
  • Google Ads
  • Booking engine performance
  • Attribution
  • Revenue
  • Seasonal demand

Practical strategy and execution, grounded in how your property actually works.

04 / Work in progress

Case study coming soon

Casa Rietsch

Independent accommodation in Portugal

Ongoing work across Google Ads, direct booking performance, attribution and growth reporting.

An ongoing partnership. A story to follow.

05 / A human partnership

Built for independent hospitality.

VITOS Digital was created by Victor Ferreira to help independent accommodation businesses make better use of the demand they already have — with clearer measurement, better direct-booking strategy and practical execution.

Victor Ferreira Founder, VITOS Digital

Let’s look at your booking picture

Want to understand where
bookings may be leaking?

A short conversation is usually enough to spot a few opportunities.

Get in touch victor@vitosdigital.com